Tuesday, April 12, 2016

The HTC 10 Was Just Announced, Pre-Order Now, but Release Date is Still Unknown


To say the least, HTC has had a rough couple of years in the smartphone industry. Four years ago, they introduced a beautifully crafted all metal body phone and called it the HTC One. The two follow ups, unfortunately, were not as well received. They lacked in software quality within the camera and had some visually unpleasing logo placement. The design was the same as the ones before it, and it wasn't marketed well enough to compete in the big game.

This year, obviously, HTC wishes to turn all that around, in fact, they've been obsessing about it. They've made changes in their executive management to start, and that traditionally means new, fresh, ideas for both design and marketing. So this morning, they announced the HTC 10, they dropped the "One" moniker, but kept the numeric iteration. Oddly as that may be because this is not the 10th phone in the lineup for them.

Just before 8AM Eastern on April 12, 2016, HTC's home website was updated with a pre-recorded video to introduce the new HTC 10 smartphone. As to be expected, the host, Nigel Newby-House (AVP of Product Planning) boasted heavily on how obsessed they have been on making this phone the "most customizable, most personal device we've ever made." While we don't have the device in our hands just yet, the best we can do is judge the book by its cover for now. Here's a quick look at the hardware they will bring to the tablet this year.
  • An all metal back and frame with a single piece of glass on the front.
  • Matte finish metal
  • Corning Gorilla Glass front
  • 5.2" 2K display; 2560x1440 LCD
  • Memory options are 32GB or 64GB with a MicroSD slot up to 2TB or extra storage
  • 4GB of RAM
  • The latest Qualcomm SnapDragon 820 processor, 64 bit, Quad Core
  • 12MP UltraPixel rear facing camera with OIS (Optical Image Stabilization)
  • 5MP UltraPixel front facing camera also with OIS which is an industry first for front camera
  • 3,000 mAh battery
    • 27 hours of mixed 3G/4G talk time
    • 19 days on stand by
  • The 820 brings QuickCharge 3.0 which can be used for a "days worth of power in as little as 30 minutes". (Later clarified as 50% battery charge)
  • Dual surround sound speakers with Dolby Digital and HTC BoomSound
  • A very lean Android 6 Marshmallow along with HTC Sense UI (User Interface)


Although the following specs were not mentioned in the video, we fully expect:
  • USB type C for charging and data transfer
  • a fingerprint sensor on the front
  • Laser auto-focus for the rear camera
  • A textured power button, and on the side this time
  • Wifi, Bluetooth, and NFC
I think HTC definitely pulled out all the possible stops in the hardware department. Latest processor, largest battery (from HTC), extendable storage, lots of RAM, camera improvements with megapixels and adding OIS to the front. So far they are building this phone up to be a major contender.


The HTC 10 pre-orders start today at HTC.com and in 2 colors, silver and gray, and it's listed at $699.99. They have three different models listed: unlocked, T-Mobile, and AT&T. Although you do not see a specific listing for Verizon or Sprint models, the tech specs list all the necessary radio bands and frequency necessary to work on all 4 major U.S. carriers.

End the presentation this morning, Nigel concluded that there will be a "sneak peek  before our launch event". Now I'm confused. This wasn't the launch event? Just another hype builder? Apparently there will be more to come, when, well, we're unsure of that. But check out the HTC U.S. Facebook page for the sneak peek Nigel alluded too.

UPDATE: I've just learned from HTC that there will be a small, private event tonight. Location and time unknown. And the 6PM sneak peek is the only public source for more information.

What do you think of the HTC 10 so far? Have they filled in all the gaps from their previous downfalls? 

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